This is a simple concept -- don't be the nice guy who doesn't want to ruffle some feathers by telling it like it is: sometimes it has to be done. Take Barack Obama's inaugural address as evidence of this. For a candidate who campaigned on hope his speech was not filled with a lot of it. It was a little somber and it had a call to action for all American's to get into the game so we can change America for the better: this is exactly what we needed to hear. There are times when just telling people what they want to hear is not only bad, it can make the situation worse.