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Monday, July 13, 2009

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To be honest, Twitter has become a horrible place for this. It's gotten to the point that even if a person who follows me posts great content, if they don't communicate with me, I don't follow. If social media were about advertising, I wouldn't be a part of it. It's all about what I can offer you, and what you can offer me in a community setting.

The only exception is a business like Woot.com or Amazon posting links to their deals online. Social media, in this sense, makes a great aggregation tool.

Thanks for your thoughts Justin. You are absolutely right when you say it is about what you can offer in a community setting and that there are exceptions. But even then, wouldn't it be better if whoever was running Amazon's post treated it more like a community instead of another advertising means. I think it would be more effective that way.

Travis - thanks for the link (I've been a bit absent from the blogosphere lately - sorry for the delayed response).

Too many people focus on the "media" side of "social media" and not enough on the "social" side of it. The simplest test I can think of is to look at Twitter, for example, as a networking, party-ish atmosphere, where the goal is not to close the deal, or even make the pitch, but to simply connect.

I'm wondering if we shouldn't just un-follow anyone who sends out the old-media-style tweet like you've used in your example.

Bravo Travis. I completely agree. I'm getting progressively more aggravated with people who use Social Media as a new way to spread old, unwanted marketing techniques. I will automatically unfollow anyone who promises more followers or more income.

I actually wrote a similar post on my blog when I joined twitter back in April - http://bit.ly/HdkkR

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