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Monday, December 14, 2009

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Ashton gets it because he has a lot of people following him on Twitter?

Brandon,

Not just because he has a lot of people following him on Twitter, but because he knows the power of Twitter, facebook and other social media outlets - the most recent cover story on Fast Company was about Ashton Kutcher - check it out here, its quite good - http://www.fastcompany.com/magazine/141

It's really quite amazing what we've been witnessing with Tiger. Especially even since you originally posted this, he's lost quite a few sponsorships. Turns sponsorship into a great way to explain branding: if companies want to sponsor you, then you're doing something right with your brand.

As to the communication side of things, I'm curious as to how you think Tiger could have handled this better?

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