« Using a video camera can be a painful, but enlightening, way to improve speaking skills | Main | Communicating with Twitter - don't waste the opportunity »

Monday, December 14, 2009

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a010536b44350970c0120a74f22e3970b

Listed below are links to weblogs that reference Destroying a Brand the Tiger way:

Comments

Ashton gets it because he has a lot of people following him on Twitter?

Brandon,

Not just because he has a lot of people following him on Twitter, but because he knows the power of Twitter, facebook and other social media outlets - the most recent cover story on Fast Company was about Ashton Kutcher - check it out here, its quite good - http://www.fastcompany.com/magazine/141

It's really quite amazing what we've been witnessing with Tiger. Especially even since you originally posted this, he's lost quite a few sponsorships. Turns sponsorship into a great way to explain branding: if companies want to sponsor you, then you're doing something right with your brand.

As to the communication side of things, I'm curious as to how you think Tiger could have handled this better?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment