If you look at almost any statistic out there, America is not a very healthy nation. The Obesity Society's research shows that 49 out of 50 states have over 20% of residents listed as obese and 3 states have over 30% of their residents are obese - needless to say, not good.
Why is this? A lot of reasons and excuses have been given. One that I have noticed is that people exercise a lot less. Things have become automated for us. We take the elevator or the escalator instead of the stairs.
That's where this video comes in. The incentive to take the stairs is not a strong one - the incentive to take the escalator usually wins out. Note: If you are wondering why I'm talking about incentives, I'm reading 'SuperFreakonomics' which is all about incentives, which really all of you should read.
The Fun Theory wants to change that incentive and put together this video. They changed the message of the stairs from something that takes work to something that is fun. Many more people took the stairs because it wasn't looked at as work or difficult anymore.
Use this idea in your speeches and presentations. If there is something that hasn't worked or you feel could be better - change it. Reworking your speeches is something that can really make a difference in the effectiveness of it. So even if you have given a speech several times, take a look at it again and see if there is something you could change to make it even better.
Remember: it's not a matter if what you are saying or presenting will help people - it's a matter of how they are hearing that message. So change it - and you might see a huge change like one seen in this video.