This morning I awoke to the news that President Obama is going to nominate Solicitor General Elena Kagan to the Supreme Court. The biggest news from this announcement is that it will mark the first time in United States history that there will be three female justices serving on the bench at the same time.
However, what I am interested in is how he is going to use communication to get the confimation though. Using an effective communication strategy (better known as Public Relations) is key to winning the public vote, even if he doesn't get the Republican's vote.
Last year I noted that he was using a great story to paint Justice Sonia Sotomayor as the all-American tale of rising up from hard times to become a justice. It was a great story. Here is just a small part of the New York Times article that I quoted then:
Her up-by-the-bootstraps tale, an only-in-America story that in many ways mirrors Mr. Obama’s own, is one reason for her selection, and it is the animating characteristic of her approach to both life and the law.
It was well done and obviously successful since she was nominated. The question I have now is, will Obama learn from those hearings and once again focus on Kagen's story to gain public support? If he is smart he will. The story-telling that the Obama administration used last year was very effective.
As always, I have no idea if this person is qualified or not - I need to do some research before making that decision. However, I will be interested to see how the Obama administration appraches this issue, especially with the toxic environment that politics seems to be in since the health care debate and an upcoming election in November.
I'll try to keep a watch of the proceedings as they unfold and will continue to see how effective (or ineffective) their communication methods will be. However, in the opening article I am already starting to see a trend: serve das Dean of Harvard Law School and would make history by joining two other females on the court. However, the article was mostly focused on other issues that are not that condusive to telling a good story. Only time will tell if that is going to change.