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Monday, June 28, 2010


Great post - knowing your audience is such an important point, and so often overlooked. Relevancy is the key to engagement and persuasion. Aside from anything else, this kind of error would demonstrate an apparent lack of respect!

Great post. When it comes to a presentation this is relatively simple to do. Ask people. That's it, the whole big secret. Call people who will be there and ask what they want or expect to get from the presentation. Use email to ask for suggestions. Have a questionnaire on your website or ask a representative for a large group what they expect It's easy to do and gets great results yet so few people do it.

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