I've spoken a couple of times about the importance of using Twitter correctly over the past couple of years and while some people have not learned that lesson, others are starting to.
Yesterday I swung by a Casey's General Store gas station to get a bottle of coke and there in the cooler were glass bottles of coke with actual sugar in them (instead of the usual corn syrup that is used today in place of actual sugar). So when I tweeted that I found my new favorite gas station, mentioned the coke and included a picture of the Coke bottle I didn't expect anything to happen except for some of my friends to maybe make a comment.
What I was surprised by was what happened next. First, Casey's replied to me and said "Thanks Travis!" I thought that was cool. Just a simple, thank you. It didn't surprise me that much, but it was still neat to see someone was at least using twitter to be an interactive voice for a gas station.
What happened then just made me chuckle and I thought was great on their part. The Gas Stop decided to join in on the discussion by responding to me with "Retro Coke is available at The Gas Stop at 57th and Western—on sale for 59¢ each!"
So, they are not just saying hey come and buy from us - they saw that I loved the fact that Coke with real sugar is what I liked, they informed me that they also have it - and it's on sale for 59 cents!
Great job by both sides. While the Gas Stop threw in some advertising, they were making it personal by saying - 'hey, we've also got retro coke and its on sale." Needless to say, I'm going to swing by there today and check it out.