Combining Music with Imagery -- The Watchmen Trailer
I am not a big comic book fan. I've bought a few here and there as a kid, but I never got into it. The same thing with Graphic Novels, it just wasn't my thing. However, a good friend of mine gave me 'The Watchmen' graphic novel about a year ago and I was amazed at how good the design, the literature, the imagry and everything about it was. On 3-6-9 (hopefully) they will be releasing the movie version of the graphic novel.
If you haven't seen the trailer that is posted above, watch it and pay attention to the music that is used from about 1:20 into the trailer right up to the end. The song, from one of my favorite bands Muse, was edited perfectly with scenes from the movie. The combination of the visual and the music is very powerful and it makes me want to see the movie even more than I already did. Having parts where the video is slowing down with the type of music playing, the phrase "You'll Burn in Hell" being repeated in the song with the images of fires being started and a mushrome cloud in the background and how it just stops before the last line is the perfect combination of video and music I have seen in a movie trailer for some time.
What does this have to do with communication you ask? Good question. What I want people to think about is this: are you effectively using your resources in your presentations? While the trend has been going towards being as minimal as possible, there are times when an image or a combination of pictures and video or music can put an emphasis on your project. Is it going to be movie trailer worthy? No, and it doesn't have to be. But think about when you are presenting, that sometimes you need more than just simple text and simple graphics.
I will say to be very cautious -- don't go overboard just to be flashy. It's a thin line to tread, but it is definately worth looking at.
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