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Thursday, April 16, 2009


I think Seth should leave politics out of marketing as the entry seem politically charged to me.

My question is, why are we threatening people in the first place? Why is what we're doing, or suggesting, causing others to be worried? What is it that our ideas and products are doing that is potentially so harmful to others that they feel obligated to defend themselves from us?

Of course, I'm sure that sometimes it's a simple matter of miscommunication - we're just not being clear enough about what we're offering. Other times what we are offering probably really is dangerous to some people. So it seems to me that the best thing we can do is to find out what it is about our offering that seems wrong to others, and sort out what we can do about it, so that we can effectively solve the problem - either by being clearer about how our offering helps these people, or by actually making our offering better. Not only will either of these make us better people (which benefits us directly) maybe we'll even win a new friend in the process. :-)

Interesting thoughts Turil. I think miscommunication has a lot to do with it. People are usually afraid of the unknown or something new. So if you can communicate clearly what you are doing that would help. Unfortunately, most people don't know how to communicate their ideas effectively, hence the problems.

It's such a coincidence - this blog is right in line with something I tweeted yesterday. A friend of mine called Seth the "Dr. Phil" of marketing. He is a marketing professional and I was disturbed by his dismissal of the baby with the bathwater. Seth's books and blog have really helped me a lot. So I tweeted that and solicited responses, but got none.

The bottom line is name-calling misses the mark on so many levels - you can disagree with what Seth is saying or say that it is simple and anyone could say it (what my friend said), but he is the one saying.

Just because I "could have" written Drops of Jupiter by Train doesn't mean shine-ola. They wrote it, they said it, it's simple, and it resonates. Coveting their Grammy just moves me backwards.

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