Last week I was able to catch up to an old college friend. We weren't best buds in college or even hung out together that much. However, we both worked together on a couple of projects and got along quite well. Over the years, I hadn't seen much of him and then last week, by chance, we were able to catch up on old times and talk about what we had been up to. During this time, we discovered that through our different endeavors, we could help each other out.
The reason I tell this story is simple. By making a connection with someone in college - by being friends and working together - I was able to make a connection with someone whom I am going to be able to work alongside with, even though we haven't seen each other for years. Making connections with people is extremely important. While all of us know the importance of making friends and connections with people in school and our work, we sometimes forget how important they are. This is especially true when it comes to the importance of making a connection to your audience when speaking.
Most people, unfortunately, don't realize the power that they can get from their speeches when they make a connection with the members of the audience. If you can make a connection with them, your speech will go beyond being another speech to one with major impact. When you make a connection with someone when giving a speech, they become attached to you. It is a lot like making friends during college or when you are working. You meet people and if you make a connection with them, you know that you will work with them in the future. Your speeches are no different - so don't treat them differently. Be personable and engage your audience by talking to them, not at them. Be friendly and accessible. Being those things will allow you to connect with your audience. This connection will forge an allegiance with your audience and you will succeed beyond your wildest imaginations.
I am really glad that I got to catch up with an old friend and now we're going to start working on things together. It is that connection, which I took for granted, that has made all the difference. Make that difference for your speeches and see what happens.
Travis