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Monday, February 08, 2010


Travis -

You're clarifying some thoughts I had swimming in my noggin just earlier today. You just do it so much better.

As much of a bad rap as advertising takes these days, the cost of a Super Bowl ad is probably more worth it now than ever. Especially if you can tailor the ad to a specific and limited call-to-action, like Denny's free Grand Slam on Tuesday.

And to your point, ever shift on the local sports radio station here in Dallas had at least one segment dedicated to grading the ads. Makes $3 mil. seem a little reasonable.


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