Last week, I finished my first ever visit to Disney World in Florida. During my time there, I made a few observations and what I've noticed is that Disney takes it brand very seriously - at least at Disney World.
Over the years, Disney has made some of the most memorable movies of all time. As a child, you've probably seen a good portion of the Disney movies out there: Bambi, Pinnochio, Beauty & the Beast, Cinderella, Snow White, etc. Even if you haven't seen them (or its been a long time) you at least know the stories, because they have been around that much. Lately, Pixar - in working with Disney - has re-energized the Disney brand with magic of their own. With such classic movies as Toy Story, Finding Nemo, The Incredibiles and Wall-E. Even adults enjoy these movies as much as children do.
What I've noticed while being there is that the amount of work and time that goes into keeping this "magic" alive. It truly is amazing. The number of people and the planning and organizing that goes into making sure that people enjoy their visits is baffling to me.
Disney takes its brand seriously when it comes to things like Disney World. During our time there, our kids couldn't have enjoyed themselves more and neither could I. Everyone involved - from those picking up trash to the person playing Cinderella - works hard to keep that brand how they want it. It has the potential for disaster. That many workers, dealing with that many people day after day after day, I am sure that quite a few people have not had great experiences at Disney World and I am sure more than a couple of workers have left their not pleased with their experience. However, when looking at the big picture, Disney does a hell of a job with how they run Disney World.
Oh - and some of the rides were fantastic! Especially Toy Story Midway Mania!
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