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Wednesday, February 09, 2011


Why not just say it's $100,000 per second? That's two $50k salaries blown each second of advertising.

Most of them were car commercials. It's like the car extravaganza was interrupted by a football game.

It's not worth it. It don't think people are going to consume more Chryslers, tea or Doritos than they already do.

Also, Eminem is a spokesperson because he cleaned-up. Everyone loves a good redemption story, make 'em feel good because they remember what forgiveness is like. Whether or not he's actually sorry, or individuals understand his offenses, Society at large has said: "Rehab, 60 Minutes interview, and a fresh, clean album. Okay, we'll like you now; penance over." And just like that, he's positioned to rock the youth vote.

Benxamin -

Hadn't even thought of $100k a second. That certainly puts things into perspective.

You know, I'm not Mr. Brand Guru, but I tend to side with you on it never being worth it. And yeah, who's gonna go out an buy a Chrysler after the Super Bowl.

But, when you get as huge as most of this brands are, I don't think it's about direct sales anymore. I think it truly is about building a brand. A brand that, over time, will stand out for whatever reason in the targeted market's mind. So I can see where a Coke or Chrysler (for whom $100k a second is a drop in a bucket) have good data to back up how branding efforts alone lead to revenue, long-term.

Or maybe it's more about retention now. Who knows.

As for Eminem, yeah, I guess we're all suckers for the comeback kid (just look at Michael Vick getting the key to Dallas this past week - don't even get me started). I don't really have an opinion on it either way; I was just shocked to see Eminem used so much.

Of course, it's not like I really have my hand on the pulse of pop culture today either, so that may have something to do with it.


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